Frank Gehry designed Les Extraits perfume bottle for LOUIS VUITTON
Oct 15, 2024
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"I want to explore a field rarely touched by others, reinterpret Extrait with modern techniques, highlight its sense of existence, enhance its charm, and create an endless mist. In my quest to deconstruct the existing levels of perfume, Les Extraits series came into being: these five perfume have no obvious top note, middle note, or keynote, so that the senses are immersed in the essence of aroma." - Jacques Cavallier Belletrud
"I want to conceive this project from the perspective of sculpture to inject different elements into perfume. It is not a rigid geometric form, but a flowing visual flow with transient characteristics." - Frank Gehry
Set sail and explore one's inner self in the vast sea of stars. Perfume turns into a halo, embellishing the scenery of the journey - time stops flowing, only aimless, unrestrained and free roaming. The undercurrent surges and is captivated by the shimmering waves. Extrait elevates this moment with a brand new fragrance. Memories capture the fragrance, intoxicated by the crystal clear and fleeting dreams. Later, pushed to the extreme, the humility of the senses became a commitment to eternity. Eyes, palms, sense of smell... Jacques Cavallier Belletrud creates the twitching of the nose tip, Frank Gehry creates a visual feast.
Searching for eternity in the blink of an eye and uniqueness in the universal, Frank Gehry and Jacques Cavallier Belletrud came together. They each celebrate the flowing texture within the eternal concept in their own way, the harmony between lines and curves, and imbue beauty with different forms of tension. Pure emotions. The roundness of the bottle meets the essence of modeling and the smell of smell: the tangible substance and the spirit of perfume reunite. The Les Extraits series amplifies the spirit of travel. This series reflects skin touch by balancing the sharpness of the five main ingredients. This series is a tribute to freedom, absolute movement, the breath of life, and the eternal transformation of nature. Deeply explore the core of matter, evoke emotions, and embrace the breath of life. Condensed into the Extrait series, releasing extraordinary fragrances. Space and gravity seem to be non-existent, it blooms completely unconstrained.

"Before smelling the fragrance, I had already figured out the fragrance ingredients in my mind," said Jacques Cavallier Belletrud, the fragrance master of Grass, the capital of perfume in the world. With the Les Extraits series, this Louis Vuitton fragrance master has interpreted the super sense to the extreme, and concentrated the essence of technology, tradition and story in these five outstanding perfume. These five fragrances are like five scent clues, taking him back to his vivid childhood memories - when he was just nine years old. He announced to his parents, 'I want to become a perfumer.'. These five perfume are meant to pay tribute to those who helped him become such a master who is never satisfied with his desire for miracles. "This is an emotional reinforcement as well as a personality reinforcement. Just like the inherent characteristics of perfume, it lingers on the skin without disturbing people. Its recognition is high, but it does not make people dizzy. In terms of fragrance ingredients, I can always find the unexpected one. I like to reveal what is eternal beauty, which is also the consistency behind all fragrance ingredients. I am lucky to be able to use modern tools to create fragrance, and make anything that seems too obscure become easy to understand."
"I want to re-examine the main series of perfume. I want to improve them, expand their connotation, amplify some advantages, and reveal their purity. Reviewing the fragrance of flowers, sips, and amber, each time I can create a dynamic, round fragrance that is like touching the skin. I try to imagine a sense of freshness that is enduring and a sense that is not repressed." - Jacques Cavallier Belletrud
The five perfume without top note, middle note or keynote are like a frame built by smell, which is expanded, elongated and rounded. The lines, light, and motion are melted into a pure feeling. Classic and eternal. This is the pure spirit of movement, rising and falling in the air, like a swimmer riding the wind and waves. Louis Vuitton's chief perfumer Jacques Cavallier Belletrud brought this rhythm to a climax through five Extraits de Parfum olfactory formulas.
The Les Extraits collection embodies the spirit of travel advocated by Louis Vuitton since its establishment. Go further, towards extraordinary perspectives. Here, Extraits de Parfum condenses absolute beauty. This highly concentrated perfume was reexamined by an aroma master who knew how to use shadows and light to show true brilliance and perfect fragrance. How to extract intangible things from tangible things. A universal intuitive language, a pure and dazzling sense of flow, brushes past in intimate gestures, illusions, and fragrances. Now and forever. Looking forward to the future while never straying from those vivid and inspiring pasts. Open doors to the world through all travels.
The universe has once again become a huge echo chamber, a garden with countless blooming waves. The sky, earth, and ocean are presented with colorful hues due to light, meeting in the halo of senses. The feeling at this moment is all encompassing and elusive. From the depths of the stars, rushing out. Here, love is lifted by an extraordinary bouquet, suspended in mid air; Here, the sun caresses the horizon, the wind blows through the trees, and arrives at an extraordinary island where a golden temple floats beyond time; Here, a sensitive illusion game begins.
Five olfactory scores make up this imagined Odyssey: Dancing Blossom, Cosmic Cloud, Rhapsody, Symphony, Stellar Times. Set off immediately, towards the dawn of the emotional universe. Empty and generous.
Dancing Blossom
The Sky Garden takes us far away; Immersed in it, it's like stepping into a constantly changing season and wandering in a lush cluster of flowers. Sabah jasmine, May rose, osmanthus, and Indian evening jasmine complement each other and bloom in nature. The petals fluttered in the sky, creating a feeling of floating above the world amidst the gentle and joyful aura swept by the bouquet. Roses are the most versatile flowers, with the freshness of lemon, the aroma of tea, and the fragrance of spices. Jasmine, on the other hand, is more animalistic and leans more towards masculine qualities, "said Jacques Cavallier Belletrud.

Cosmic Cloud Louis Vuitton
A flight that transcends the mundane world, an immersive sensory interaction. Explore the unknown journey, fly through the eternal world, and elevate the journey to a fantastic journey that crosses the boundaries of reality. Musk creates an immersive interactive perception, and the almond fragrance of Lingling fragrant beans wrapped in chocolate adds a touch of tempting sweet care. The ethereal roundness, a weightless whirlwind: powdery and fruity musk, as well as musk pear essential oil from Peruvian poppy pistils... Patchouli is captivating and enhanced by the power of passion and oak moss, and the chords of rock roses and bergamot, shrubs, and light. Cosmic Cloud is a sensual and dazzling monochromatic changing celestial body that shines brightly among the stars.

Rhapsody Louis Vuitton
Embark on an extraordinary journey of longing as the horizon stretches infinitely. All things are reborn from the immortal alchemy of smell. "It is the most exquisite Xipu fragrance in the perfume industry. I try to enhance its fragrance while giving it modernity", explained Jacques Cavallier Belletrud. Then, from jasmine to patchouli and May roses... the floral fragrance brings a light feeling. And Madai brings a refreshing coolness like lily of the valley to this exquisite fragrance. We retained the complexity of woody and shrub notes transformed from more vanilla flavors; as well as vetiver and ylang ylang ylang. The framework of woody notes no longer exists, replaced by some stronger notes. This is to match the overall tone of the series

Symphony louis vuitton perfume
The sweet and spicy stimulation of fresh ginger skin is mixed with the cocktail aroma of grapefruit, bergamot, and orange, as if at the intersection of the sea and sky, on an island with a gentle breeze, immersing oneself in sensory enjoyment and bathing in the ultimate brilliant light. Dazzling resilience; Musk, fruity aroma, velvet like roundness collide with the echoes of cologne. A radiant vibration, a sensual score with multiple notes, accompanied by the melody of the world awakening, for Jacques Cavallier Belletrud, "the fusion of heaven and earth, highlighting the sublimation and harmony between elements".

Stellar Times louis vuitton
A subconscious journey through time, exploring once again the magnificent legendary temples, mosaic filled gardens, and exquisite fountains. Jacques Cavallier Belletrud said, "I decided to create a soft, white, woody, and deep amber scent by using the floating ambergris in the ocean and the classic amber that smells very much like vanilla and resin

The fragrance is shimmering, creating a colorful visual feast, surging in the sublimated amber aroma. Peruvian resin adds a vanilla finish to this fragrance illusion. It's like flying on a magic carpet to a dream, leaving behind a beautiful silhouette, while the Eastern tone is reborn in a vacuum.
