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Cosmetic Packaging Design Features
Mar 15, 2018

Feature 1: Highlight personalization on the package

The soul of the cosmetics industry is innovation, and Techpack is a typical representative company. The company set up an innovation center near Paris dedicated to the development of new concepts and new product prototypes. Michel Limongi, director of Innovation Center, said, “We must absolutely avoid designing and producing existing packaging on the market. Women’s cosmetics are often carried around, not just at home, but in cars or trains. We used to be patient. Talk to a lot of women to understand their real needs.” After investing a lot of energy, the company developed a series of unique packaging. An example of this is the Slim makeup box, which is 180° wide open, transparent and concise, with products at a glance. A mascara brush or pencil can be placed at the hinge of the box, and a Slim can be designed with one lipstick, one pencil, and two lip glosses. HCT Packaging demonstrated a new makeup box that combines transparency and a new alphabet structure. The manufacturer chose to display the four letters of the product name, Sexy, in a translucent makeup case. Each letter was given a different color of lip gloss. The design was very clever.

 Italian manufacturer Global Tube has introduced a brand new hose concept that meets consumers' requirements for portability and convenience. Combi Cap hose caps are suitable for sun protection or liquid foundation products, in addition to a second cap for sealing other products, such as lipstick or concealing cosmetics. “We are looking for continuous innovation,” said Filacuridi Cattani of Abbiati & Fabbri Srl. “Quality is very important and prices are also critical. This is a big pressure on suppliers, and they have to do their best while innovating cut costs."


 Feature 2: Apply advanced technology in time

Finding a more effective decentralized system is indeed one of the main ways to differentiate your products. Seaquist Closures focused on its SimpliSqueeze valve dispersion system at Cosmoprof 2004 in Italy. With the cap open, the product will only flow out when the container is squeezed. The original SimpliSqueeze was designed specifically for beverage products, but is now widely accepted in other fields such as cosmetics. Teraxyl toothpaste products also use this bottle cap, which can be used with only one hand and will not make a mess.

Airspray International Inc. has achieved great success on bubble-type dispersion systems. According to Robert F. Brands, president and CEO of the company, “children like to use this type of product in the bath, but the current dispersion system is not suitable for the bathroom environment, so we have developed a new type of moisture-proof pump.” Brands also added Says, "We hope this type of product will become more popular and widely used in bathing and skincare products."


Feature 3: Vacuum packaging quietly rises

As a product closely related to the beauty industry, the packaging of cosmetics needs to be both protective, functional, and decorative, and multi-layer plastic composite technology is highly valued. It can combine multiple layers of different types of plastics to form containers of any color and shape at a time. On the one hand, the performance of the package to block light and air is enhanced. On the other hand, by combining different types of substances, wonderful visual effects and unique touches are achieved in appearance.

Vacuum packaging emerged quietly. Vacuum packaging can protect skin care products containing fat, rosin oil and vitamins, and it has the advantages of strong protection, high elastic recovery and so on. Another important development direction of vacuum packaging is to highlight functionality, which is important for less complex containers.


Feature 4: Variety of packaging styles

There is a new trend in perfume packaging today: colored bottles such as YSL 7 perfume bottles and Calvin Klein's violet bottles. Bottle shape design is still pursuing simplicity, but more and more designers like to use colored bottles. Eric Vaxelaire, vice president of Valois, said that in the packaging of perfumes, the design of pumps has become increasingly sophisticated, especially low-profile pumps. Valvois' Compact series pumps are the lowest in the industry today. In the cosmetics packaging industry, the braking device must be smooth and gentle. Revlon's Age Defying series gave up its old glass lids and switched to plastic bottles and Evolution pumps.


 Feature 5: Application of New Materials

Transparency is a big trend in today's cosmetics packaging. Domenic Maisano, Qualipac’s business development manager, said that the transparency of plastic resins is getting higher and higher, so they can be injection molded into bottles that look close to glass. These resins not only have improved transparency, but also have improved resistance. The degree of wear is also getting stronger. Heinz Plastics recently introduced the Heavy PET plastic bottle, which is a PET bottle injection molding technology and is the industry's first plastic bottle with a wall thickness of 3mm. The thick-walled plastic bottle is extremely popular and maintains a long-term growth rate. . Abbiati & Fabbri Srl. introduced the Bell series makeup box at the exhibition with a transparent window on the lid. These makeup boxes use a co-extrusion process and are processed together with a transparent front window, saving cost and production time. "The large transparent window can both attract consumers' attention and display their products well."

Traditional ceramic containers and glass containers have the advantages of non-toxicity, good sealing and smooth surface, which have already occupied an important position in the packaging industry. However, due to the disadvantages of fragile and inconvenient handling, it was replaced by some metal packaging. In recent years, Western Europe, the United States, Japan, and other countries have added nano-particles to ceramics or +9 glass to obtain tough ceramics or glass materials. For example, the United Kingdom mixes nano-alumina with zirconium dioxide and has obtained high-toughness ceramic materials in the laboratory. As another example, Japan added aluminum oxide nanoparticles to ordinary glass, significantly changing the brittleness of the glass. The


Feature 6: Green Packaging

"Green packaging" refers to packaging that can be recycled and used without causing any pollution to the environment. Its meaning is the recycling of resources and the protection of the ecological environment. It means a new technological revolution in the packaging industry - solving the waste of packaging materials. The handling of materials and the development of degradable plastics.